One-On-One

Released by Electronic Arts in 1983, “One-on-One: Dr. J vs. Larry Bird” stands as one of the pioneering sports video games to feature licensed athletes. The game’s cover art is particularly noteworthy for showcasing the likenesses of two NBA icons, Julius Erving (Dr. J) and Larry Bird, who were enormously popular at the time. Renowned photographer Norman Seeff was responsible for the images on the cover and inside the packaging, adding a layer of authenticity and sophistication.

The strategic use of real NBA players’ likenesses was a groundbreaking move that distinguished the game from its contemporaries. By aligning the game with celebrated athletes, Electronic Arts not only enhanced the game’s appeal but also set a precedent for future sports titles to incorporate real-life athletes as integral elements.

The cover art of this game is cherished by fans and collectors, celebrated not only for its artistic merit but also for its cultural impact within the sports gaming genre. This title marked the beginning of Electronic Arts’ ascent as a dominant force in the sports video game market, a role that would be solidified with the success of their future EA Sports titles.